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Announcement - Online statements through MemberDirect™ Services

Roler Data Transfer Services will provide their comprehensive e-statement service with enhanced statement design, presentation and one-to-one messaging through MemberDirect ™ Services.

“Our connection with MemberDirect ™ Services marks the beginning of exceptional member-communication for Canadian credit unions,” says Roler Vice President, Sales & Marketing, Dean Capotosto. “The enthusiasm for e-statements has been proven by both members and credit union staff. MemberDirect ™ Services is the trusted environment and the preferred and natural access point for all member statements. We are very pleased to be a part of the offering” he adds.        

The differentiator that Roler offers the market is in statement presentation and content. E-statements carry the perfect opportunity to extend the credit union brand to each member, as well as increase revenue for the credit union in the process. With the ability to communicate to members on an individual basis – graphically and through identifying with buying trends and general demographic information – statements are elevated beyond the traditional statement summaries to add a dash of relevant marketing-content and brand-strategy.    

Increasingly, statements may be your only touch-point with members. With Roler, the credit union brand is communicated through an elegant, poignant and efficient means. It really is a “statement experience” for members. 

“Giving credit unions and members choice is important to MemberDirect ™ Services. We are pleased to have Roler offer e-statements to credit unions across the country, and we look forward to working together on future projects,” says Barbara Symons, Product Marketing Manager, MemberDirect ™ Services.    

For more information, contact:

Dean Capotosto
VP Sales & Marketing
P:  1.888.818.8584 x 350
E:
dcapotosto@roler.com  

Barbara Symons
Product Marketing Manager
MemberDirect ™ Services
P: 604.730.6382
E: bsymons@memberdirect.ca       
W: memberdirect.ca

October 2, 2007